Description

Purple Sweet Potato Juice Concentrate is obtained by extracting, filtering, and concentrating fresh purple sweet potato juice under controlled conditions that preserve its natural anthocyanins and other bioactive compounds. These compounds not only give the product its rich purple color but also provide antioxidant and functional benefits, making it highly sought after in the modern natural ingredient market.
This 100% plant-derived pigment is free of synthetic additives, preservatives, or artificial colors, making it ideal for manufacturers seeking clean-label solutions.

Key Features & Benefits
1.Natural Plant Source: Extracted entirely from purple sweet potatoes (Ipomoea batatas L.).
2.Vibrant Purple Hue: Provides bright purple to violet coloration suitable for various pH conditions.
3.High Stability: Maintains color integrity under heat, light, and moderate processing.
4.High Soluble Solids: Brix 60–70% ensures concentrated pigmentation and efficient use.
5.Wide pH Compatibility: Works effectively in pH 2.0–5.0, ideal for acidic beverages and desserts.
6.Clean Label & Safe: Non-GMO, gluten-free, vegan, allergen-free, and preservative-free.
7.Certified Quality: Compliant with ISO9001, FSSC22000, FDA, Organic, Kosher, Halal standards.

Appearance:Purple to deep violet viscous liquid
Source:Purple sweet potato (Ipomoea batatas L.)
Solubility:Soluble in water; slightly soluble in alcohol
Brix (Soluble Solids):60–70%
pH:2.0–5.0
Odor:Mild, characteristic sweet aroma
Flavor:Slightly sweet, neutral taste
Shelf Life:18–24 months (unopened, stored properly)
Storage:Cool, dry place, away from sunlight

Applications Across Industries
1.Food & Beverage Industry
1.1Fruit and vegetable juices, smoothies, teas, and functional drinks
1.2Ice cream, yogurt, and dairy desserts
1.3Confectionery, jelly, gummy candies, and bakery products
1.4Natural color enhancement for plant-based foods
2.Nutraceuticals & Functional Foods
2.1Capsules, powders, and liquid supplements
2.2Antioxidant-rich beverages and health tonics
2.3Vegan and plant-based health formulations
3.Cosmetics & Personal Care
3.1Lipsticks, lip balms, blushes, and eyeshadows
3.2Creams, lotions, gels, and other personal care products with natural pigments
3.3Products emphasizing botanical, organic, and clean-label appeal
4.Pharmaceuticals
4.1Coloring agents for tablets, syrups, and capsules
4.2Safe alternative to synthetic dyes in medical and dietary formulations

Production Process & Quality Assurance
Purple Sweet Potato Juice Concentrate is produced under strict GMP standards using advanced processing technology:
1.Raw Material Selection: Fresh, mature purple sweet potatoes from certified plantations.
2.Extraction & Filtration: Juice is extracted and clarified using hygienic processes to remove impurities.
3.Concentration: Vacuum concentration maintains color and bioactive components.
4.Pasteurization: Ensures microbiological safety without degrading color.
5.Packaging: Filled under aseptic conditions to extend shelf life.
Each batch undergoes microbiological, physicochemical, and sensory testing to ensure it meets global standards for food, beverage, cosmetic, and pharmaceutical applications.

Certifications & Compliance
Our production facilities and supply chain are certified and compliant with:
ISO 9001:2015 – Quality Management
FSSC 22000 – Food Safety Management
FDA – Food Contact & Safety Compliance
Organic Product Certification
Kosher & Halal Certifications

Packaging & Logistics
Standard Packaging: 25kg/drum (liquid form)
Custom Packaging: Available for samples, R&D, or bulk orders
OEM/ODM Services: Branding, formulation customization, and labeling support

Storage & Shelf Life
1.Store in a cool (below 25°C), dry, shaded place.
2.Avoid direct sunlight and high humidity.
3.Shelf life: 18–24 months when unopened and stored properly.
4.Refrigeration recommended after opening.

Global Market Applications
1.Food & beverage production (juices, smoothies, desserts)
2.Nutraceuticals and dietary supplements
3.Natural cosmetics and personal care products
4.Pharmaceutical and functional formulations
Its vivid purple color, bioactive benefits, and eco-friendly origin make it a premium natural pigment solution for clean-label, plant-based, and sustainable product lines.

Purple Sweet Potato Juice Concentrate – Frequently Asked Questions (FAQ)

1. What is Purple Sweet Potato Juice Concentrate?
Purple Sweet Potato Juice Concentrate is a natural pigment and functional ingredient derived from high-quality purple sweet potatoes (Ipomoea batatas L.). It provides a vivid purple to deep violet color and contains anthocyanins, antioxidants, and other bioactive compounds.

2. What are the main applications of Purple Sweet Potato Juice Concentrate?
It is widely used in:

• Functional beverages and drinks

• Dairy products and desserts

• Confectionery and bakery fillings

• Dietary supplements and nutraceuticals

• Natural cosmetics and pharmaceutical products

3. Is it safe and clean-label?
Yes. It is plant-based, clean-label, and eco-friendly, meeting international certifications including ISO9001, FSSC22000, FDA, Organic, Kosher, and Halal.

4. What are the Brix and pH specifications?

• Brix: 60–70%, providing strong color intensity and high soluble solids

• pH: 2.0–5.0, ensuring stability in acidic and neutral formulations

5. Can it replace synthetic colorants?
Absolutely. It is a natural, plant-based alternative to synthetic purple dyes, offering stable color, functional benefits, and health-oriented appeal.

6. How is the raw material sourced?
Sourced from over 60,000 acres of pollution-free plantations, the purple sweet potatoes are carefully processed to retain natural anthocyanins, antioxidants, and nutrients.

7. How should the concentrate be stored?
Store in a cool, dry place, away from direct sunlight. After opening, keep it tightly sealed and refrigerated to maintain color, stability, and functional properties.

8. Who are the ideal users of this product?

• Manufacturers, formulators, and wholesalers in food, beverage, nutraceutical, cosmetic, and pharmaceutical industries

• Companies seeking high-performance, natural coloring solutions for clean-label products

9. How is the product processed?
Produced using advanced extraction and concentration technologies, preserving color stability, anthocyanins, antioxidants, and functional bioactive compounds.

10. What are the key advantages of using Purple Sweet Potato Juice Concentrate?

• Bright, stable purple to violet color

• Rich in anthocyanins and antioxidants

• Clean-label, plant-based, and safe

• High Brix and soluble solids for strong color performance

• Heat and light stable for versatile food and beverage applications

• Sustainable and eco-friendly sourcing