.hidden-seo { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0, 0, 0, 0); white-space: nowrap; border: 0; }

Natural Purple Sweet Potato Color Anthocyanin-Based Food Pigment

Purple Sweet Potato Color Natural Food Pigment

Purple Sweet Potato Color is a natural anthocyanin pigment extracted and refined from high-quality purple sweet potatoes (Ipomoea batatas L.). It delivers a bright, stable, and water-soluble purple-red hue, making it an excellent choice for applications in food, beverages, cosmetics, nutraceuticals, and pharmaceuticals.

Our product is produced by a leading manufacturer of natural colorants, certified under ISO9001, FSSC22000, FDA, Organic, Kosher, and Halal standards. With access to a 60,000-acre pollution-free raw material base, we ensure complete traceability, purity, and color stability from farm to finished product.

As a member of the anthocyanin pigment family, this ingredient exhibits excellent color intensity, solubility, and antioxidant properties, while being entirely natural, non-toxic, and environmentally friendly. It is easily soluble in water and hydroalcoholic solutions, providing a vivid natural hue suitable for a wide range of formulations.