Description

Purple Sweet Potato Color is derived from the tuber of the purple sweet potato, a natural source of anthocyanins, mainly cyanidin and peonidin derivatives. These compounds not only impart vibrant hues but also provide antioxidant and anti-inflammatory benefits, making this colorant functional as well as aesthetic.

Our extraction and refinement process follows strict quality and safety standards:
1.Raw Material Selection: Non-GMO purple sweet potatoes from certified organic farms.
2.Cleaning & Crushing: Fresh tubers are washed and crushed under hygienic conditions.
3.Filtration & Concentration: The extract is filtered, concentrated, and refined to remove impurities.
4.Spray Drying or Sterile Filtration: The final product is converted into powder or kept as a stable liquid extract.

Every batch is tested for anthocyanin content, color intensity, heavy metals, pesticide residues, and microbiological safety, ensuring it meets EU and international standards.

Appearance：Purple-red liquid or fine powder
Solubility：Easily soluble in water and ethanol-water mixtures
pH Stability：Stable in acidic environments (pH 2–6)
Light & Heat Stability:Good resistance under normal processing conditions
Storage:Cool, dry, and protected from light
Shelf Life:24 months in sealed packaging

Functional Properties
1. Natural Colorant:Provides a bright and stable purple-red color suitable for beverages, confectionery, dairy, and bakery products.
2. Antioxidant Benefits:Contains natural anthocyanins that help neutralize free radicals, supporting anti-aging, cardiovascular health, and immune balance.
3. Safe & Eco-Friendly:Free from synthetic dyes, heavy metals, and harmful chemicals; fully compliant with FDA and EU food safety standards.
4. Formulation Versatility:Excellent solubility and dispersibility make it compatible with liquid and powder systems in various industries.

Applications Across Industries

A. Food & Beverage Industry:
1.Alcoholic beverages (liqueurs, cocktails, craft spirits)
2.Fruit juices, smoothies, energy drinks
3.Jellies, jams, and pickled foods
4.Confectionery, candies, gummies
5.Bakery and dairy alternatives

B. Nutraceuticals & Functional Foods:
1.Powdered health drinks and supplements
2.Antioxidant functional gummies and capsules
3.Natural food colorant in superfood blends

C. Cosmetics & Personal Care:
1.Lip tints, blushes, and natural eye shadows
2.Skin care formulations seeking natural pigment appeal
3.Hair dye and botanical color products

D. Pharmaceutical & Feed Applications:
1.Used as a non-toxic colorant for capsules, tablets, and coatings
2.Suitable for plant-based feed additives and veterinary products

Quality, Certifications & Compliance
Our purple sweet potato color is produced in a cGMP-certified facility:
ISO9001: Quality Management
FSSC22000: Food Safety System Certification
FDA Registered Facility
Organic Certifications (USDA & EU)
Kosher & Halal Certified
Every batch undergoes comprehensive testing for heavy metals, pesticide residues, solvent residues, and microbiological safety to ensure global compliance and safety.

Advantages for Global B2B Buyers
1.Fully natural, anthocyanin-based pigment
2.Wide application range across food, health, and beauty industries
3.Stable, safe, water-soluble formulation
4.Certified for international food-grade compliance
5.Reliable large-scale supply with consistent quality
6.Sustainable sourcing and environmentally friendly production

Packaging & Storage
Packaging: 1kg foil bags, 5kg aluminum bags, or 25kg fiber drums
Storage: Store in cool, dry, and shaded conditions
Shelf Life: 24 months unopened

Purple Sweet Potato Color – Frequently Asked Questions (FAQ)

1. What is Purple Sweet Potato Color?

Purple Sweet Potato Color is a natural anthocyanin pigment extracted and refined from high-quality purple sweet potatoes (Ipomoea batatas L.). It provides a bright, stable, water-soluble purple-red hue suitable for food, beverage, cosmetic, nutraceutical, and pharmaceutical applications.

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2. Is Purple Sweet Potato Color natural?

Yes. It is 100% natural, derived from non-GMO purple sweet potatoes, and processed without synthetic additives or chemical solvents.

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3. What is the main active component?

The primary pigment components are anthocyanins, known for excellent color intensity, antioxidant activity, and natural stability.

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4. What forms are available?

We offer:

• Powder (spray-dried or freeze-dried)

• Liquid (standard and customized concentrations)

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5. What is the solubility of Purple Sweet Potato Color?

It is easily soluble in water and hydroalcoholic solutions, making it versatile for both aqueous and semi-alcoholic formulations.

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6. What applications is it suitable for?

It is widely used in:

• Beverages & juice drinks

• Bakery & confectionery

• Dairy products

• Nutraceutical capsules, gummies, tablets

• Functional foods and supplements

• Cosmetics and personal care

• Pharmaceuticals

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7. How stable is Purple Sweet Potato Color?

It offers good stability under acidic conditions (pH 2.5–6.0).

• Best stability: pH 3–5

• Sensitive to: high temperatures, high pH (>6), and prolonged light exposure
  Its stability often surpasses other natural anthocyanin sources.

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8. Does it contain any additives or preservatives?

No. Our Purple Sweet Potato Color is produced without artificial preservatives, synthetic pigments, or harmful chemicals.

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9. What certifications does your product have?

Our production facilities are certified under:

• ISO9001

• FSSC22000

• FDA

• Organic Certification

• Kosher

• Halal

This ensures global compliance and safety for various food and health product applications.

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10. What is the origin of your raw materials?

Raw purple sweet potatoes originate from our 60,000-acre pollution-free agricultural base, ensuring full traceability, purity, and stable pigment content.

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11. Can Purple Sweet Potato Color be labeled as a clean-label ingredient?

Yes. It meets clean-label standards and can be declared as “Purple Sweet Potato Color”, “Purple Sweet Potato Extract”, or “Natural Color (E163)” depending on regulatory requirements.

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12. What is the typical dosage?

Dosage varies by application and desired color intensity. Typical usage ranges:

• 0.01%–1% in beverages

• 0.1%–2% in solid applications
  Customized recommendations are available based on your formulation.

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13. How should it be stored?

• Powder: Store in a cool, dry place below 25°C, protected from light and moisture.

• Liquid: Refrigerate at 4–10°C.
  Under proper storage, the shelf life is typically 24 months.

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14. What packaging options do you offer?

• Powder: 1 kg aluminum foil bags, 20/25 kg fiber drums

• Liquid: 1–20 kg food-grade plastic drums or customized industrial packaging

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15. Can you customize color strength or formulation?

Yes. We provide customized anthocyanin concentration, color value adjustment, and application-specific solutions for beverages, bakery, dairy, personal care, and pharma.

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16. Is Purple Sweet Potato Color safe for consumption?

Absolutely. It is natural, non-toxic, and supported by regulatory safety assessments. It is widely approved for use in food and beverages internationally.

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17. Do you offer samples for testing?

Yes. Free samples are available for formulation development, quality evaluation, and application testing.